{"id":2509,"date":"2021-09-06T20:42:23","date_gmt":"2021-09-06T17:42:23","guid":{"rendered":"https:\/\/www.muratyalcin.com.tr\/?p=2509"},"modified":"2021-09-06T20:42:23","modified_gmt":"2021-09-06T17:42:23","slug":"rekabette-yeni-asama-tiktok-youtubeu-geride-birakti","status":"publish","type":"post","link":"https:\/\/www.muratyalcin.com.tr\/blog\/rekabette-yeni-asama-tiktok-youtubeu-geride-birakti\/","title":{"rendered":"Rekabette yeni a\u015fama: TikTok, YouTube\u2019u geride b\u0131rakt\u0131!"},"content":{"rendered":"<p>geliyorken; art\u0131k TikTok da g\u00fcnl\u00fck hayat\u0131n bir par\u00e7as\u0131 olmu\u015f durumda. TikTok\u2019un k\u0131sa s\u00fcre i\u00e7inde elde etti\u011fi ba\u015far\u0131 rakiplerinin de ilgisini \u00e7ekti.\u00a0<strong>Instagram Reels<\/strong>\u00a0\u00f6zelli\u011fi ile rekabeti k\u0131z\u0131\u015ft\u0131ran Facebook bu alanda ilk ad\u0131m\u0131 atan \u015firket oldu. Pe\u015finden gelen Google, Eyl\u00fcl ay\u0131nda\u00a0<strong>YouTube Shorts<\/strong>\u00a0\u00f6zelli\u011fini kullan\u0131ma a\u00e7t\u0131.<!--more--><\/p>\n<p>Sosyal medya platformlar\u0131 aras\u0131ndaki rekabeti g\u00f6zlemleyen App Annie, kullan\u0131c\u0131lar\u0131n uygulamalarda ge\u00e7irdikleri ortalama s\u00fcreyi ara\u015ft\u0131rd\u0131. YouTube\u2019un anavatan\u0131nda\u00a0<strong>ortalama izlenme s\u00fcresi bak\u0131m\u0131ndan<\/strong>\u00a0TikTok\u2019un gerisinde kald\u0131\u011f\u0131 ortaya \u00e7\u0131kt\u0131.<\/p>\n<h2 class=\"has-text-color\">TikTok\u2019ta ge\u00e7irilen kullan\u0131c\u0131 ba\u015f\u0131na ortalama s\u00fcre daha fazla<\/h2>\n<p>App Annie\u2019nin Birle\u015fik Krall\u0131k ve ABD\u2019yi kapsayan\u00a0<a href=\"https:\/\/www.bbc.com\/news\/technology-58464745\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">raporuna g\u00f6re<\/a>, TikTok uygulamas\u0131nda\u00a0<strong>kullan\u0131c\u0131 ba\u015f\u0131na harcanan ortalama s\u00fcre\u00a0<\/strong>YouTube\u2019dan daha fazla. Bu veriler TikTok i\u00e7in \u00f6nemli bir kilometre ta\u015f\u0131 olarak nitelendirilse de, YouTube\u2019u\u00a0<strong>taht\u0131ndan etti\u011fini\u00a0<\/strong>s\u00f6ylemek i\u00e7in \u00e7ok erken. Zira App Annie\u2019nin ara\u015ft\u0131rmas\u0131 bahsetti\u011fimiz gibi ortalama izlenme s\u00fcresini i\u00e7eriyor.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-559580 jetpack-lazy-image jetpack-lazy-image--handled\" src=\"https:\/\/i2.wp.com\/shiftdelete.net\/wp-content\/uploads\/2021\/09\/tiktok-youtube-u-geride-birakti-1.jpg?resize=1170%2C658&amp;ssl=1\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" srcset=\"https:\/\/i2.wp.com\/shiftdelete.net\/wp-content\/uploads\/2021\/09\/tiktok-youtube-u-geride-birakti-1.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i2.wp.com\/shiftdelete.net\/wp-content\/uploads\/2021\/09\/tiktok-youtube-u-geride-birakti-1.jpg?resize=150%2C84&amp;ssl=1 150w, https:\/\/i2.wp.com\/shiftdelete.net\/wp-content\/uploads\/2021\/09\/tiktok-youtube-u-geride-birakti-1.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i2.wp.com\/shiftdelete.net\/wp-content\/uploads\/2021\/09\/tiktok-youtube-u-geride-birakti-1.jpg?resize=640%2C360&amp;ssl=1 640w, https:\/\/i2.wp.com\/shiftdelete.net\/wp-content\/uploads\/2021\/09\/tiktok-youtube-u-geride-birakti-1.jpg?resize=320%2C180&amp;ssl=1 320w\" alt=\"tiktok youtube\" width=\"1170\" height=\"658\" data-recalc-dims=\"1\" data-lazy-loaded=\"1\" \/><\/figure>\n<p>Google\u2019\u0131n sahip oldu\u011fu video payla\u015f\u0131m platformu,\u00a0<strong>ayl\u0131k 2 milyardan<\/strong>\u00a0<strong>fazla\u00a0<\/strong>kullan\u0131c\u0131ya sahip. TikTok\u2019un ise\u00a0<strong>en az 700 milyon<\/strong>\u00a0aktif kullan\u0131c\u0131s\u0131 oldu\u011fu biliniyor. Dolay\u0131s\u0131yla\u00a0<strong>toplam izlenme s\u00fcreleri<\/strong>\u00a0(ortalama de\u011fil) bak\u0131m\u0131ndan YouTube hala\u00a0<strong>d\u00fcnyan\u0131n en b\u00fcy\u00fc\u011f\u00fc konumunda<\/strong>\u00a0yer al\u0131yor. Ayr\u0131ca App Annie\u2019nin verilerinin yaln\u0131zca\u00a0Android\u00a0telefonlar\u0131 kapsad\u0131\u011f\u0131n\u0131 ve TikTok uygulamas\u0131n\u0131n \u00c7in versiyonu Douyin\u2019e ait ortalama izlenme s\u00fcrelerini i\u00e7ermedi\u011fini de hat\u0131rlatmakta fayda var.<\/p>\n<h3 class=\"has-text-color\">Google, YouTube Shorts \u00f6zelli\u011fini kullan\u0131ma a\u00e7t\u0131<\/h3>\n<p>Ge\u00e7ti\u011fimiz Eyl\u00fcl ay\u0131nda kullan\u0131ma a\u00e7\u0131lan\u00a0<strong>YouTube Shorts<\/strong>, Temmuz ay\u0131nda aralar\u0131nda T\u00fcrkiye\u2019nin de bulundu\u011fu 100\u2019den fazla \u00fclkede kullan\u0131ma a\u00e7\u0131ld\u0131. Instagram Reels\u2019\u0131n ard\u0131ndan TikTok\u2019a rakip olmak amac\u0131yla harekete ge\u00e7en Google, platforma dev bir havuzun kap\u0131lar\u0131n\u0131 aralad\u0131. \u00d6zelli\u011fi direkt mobil uygulamaya entegre ederek ciddi bir avantaj elde etti.<\/p>\n<figure class=\"wp-block-gallery columns-2 is-cropped\">\n<ul class=\"blocks-gallery-grid\">\n<li class=\"blocks-gallery-item\">\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-530515 jetpack-lazy-image jetpack-lazy-image--handled\" src=\"https:\/\/i1.wp.com\/shiftdelete.net\/wp-content\/uploads\/2021\/07\/youtube-shorts-turkiye-acildi-2.jpg?resize=1080%2C2160&amp;ssl=1\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" srcset=\"https:\/\/i1.wp.com\/shiftdelete.net\/wp-content\/uploads\/2021\/07\/youtube-shorts-turkiye-acildi-2.jpg?w=1080&amp;ssl=1 1080w, https:\/\/i1.wp.com\/shiftdelete.net\/wp-content\/uploads\/2021\/07\/youtube-shorts-turkiye-acildi-2.jpg?resize=75%2C150&amp;ssl=1 75w, https:\/\/i1.wp.com\/shiftdelete.net\/wp-content\/uploads\/2021\/07\/youtube-shorts-turkiye-acildi-2.jpg?resize=768%2C1536&amp;ssl=1 768w, https:\/\/i1.wp.com\/shiftdelete.net\/wp-content\/uploads\/2021\/07\/youtube-shorts-turkiye-acildi-2.jpg?resize=1024%2C2048&amp;ssl=1 1024w\" alt=\"youtube shorts\" width=\"1080\" height=\"2160\" data-id=\"530515\" data-full-url=\"https:\/\/i1.wp.com\/shiftdelete.net\/wp-content\/uploads\/2021\/07\/youtube-shorts-turkiye-acildi-2.jpg?resize=1080%2C2160&amp;ssl=1\" data-link=\"https:\/\/shiftdelete.net\/youtube-shorts-turkiye-acildi\/youtube-shorts-turkiye-acildi-2\" data-recalc-dims=\"1\" data-lazy-loaded=\"1\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-530514 jetpack-lazy-image jetpack-lazy-image--handled\" src=\"https:\/\/i0.wp.com\/shiftdelete.net\/wp-content\/uploads\/2021\/07\/youtube-shorts-turkiye-acildi-1.jpg?resize=1080%2C2160&amp;ssl=1\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" srcset=\"https:\/\/i0.wp.com\/shiftdelete.net\/wp-content\/uploads\/2021\/07\/youtube-shorts-turkiye-acildi-1.jpg?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/shiftdelete.net\/wp-content\/uploads\/2021\/07\/youtube-shorts-turkiye-acildi-1.jpg?resize=75%2C150&amp;ssl=1 75w, https:\/\/i0.wp.com\/shiftdelete.net\/wp-content\/uploads\/2021\/07\/youtube-shorts-turkiye-acildi-1.jpg?resize=768%2C1536&amp;ssl=1 768w, https:\/\/i0.wp.com\/shiftdelete.net\/wp-content\/uploads\/2021\/07\/youtube-shorts-turkiye-acildi-1.jpg?resize=1024%2C2048&amp;ssl=1 1024w\" alt=\"youtube shorts\" width=\"1080\" height=\"2160\" data-id=\"530514\" data-full-url=\"https:\/\/i0.wp.com\/shiftdelete.net\/wp-content\/uploads\/2021\/07\/youtube-shorts-turkiye-acildi-1.jpg?resize=1080%2C2160&amp;ssl=1\" data-link=\"https:\/\/shiftdelete.net\/youtube-shorts-turkiye-acildi\/youtube-shorts-turkiye-acildi-1\" data-recalc-dims=\"1\" data-lazy-loaded=\"1\" \/><\/figure>\n<\/li>\n<\/ul>\n<\/figure>\n<p>YouTube Shorts ile kullan\u0131c\u0131lar\u00a0<strong>15 saniyelik k\u0131sa videolar\u00a0<\/strong>\u00fcretebiliyorlar. Bu bak\u0131mdan TikTok\u2019a k\u0131yasla bir t\u0131k dezavantajl\u0131 oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcn. Zira TikTok\u2019ta maksimum video s\u00fcresi 3 dakika. Dolay\u0131s\u0131yla daha uzun i\u00e7erik \u00fcretmek ve YouTube\u2019u yeterli bulmayanlar mecburen farkl\u0131 alternatiflere y\u00f6nelecekler.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>geliyorken; art\u0131k TikTok da g\u00fcnl\u00fck hayat\u0131n bir par\u00e7as\u0131 olmu\u015f durumda. TikTok\u2019un k\u0131sa s\u00fcre i\u00e7inde elde etti\u011fi ba\u015far\u0131 rakiplerinin de ilgisini \u00e7ekti.\u00a0Instagram Reels\u00a0\u00f6zelli\u011fi ile rekabeti k\u0131z\u0131\u015ft\u0131ran Facebook bu alanda ilk ad\u0131m\u0131 atan \u015firket oldu. Pe\u015finden gelen Google, Eyl\u00fcl ay\u0131nda\u00a0YouTube Shorts\u00a0\u00f6zelli\u011fini kullan\u0131ma a\u00e7t\u0131.<\/p>\n","protected":false},"author":1,"featured_media":2510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,51],"tags":[398,632,631,213,214,633],"class_list":["post-2509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler","category-music","tag-instagram","tag-instagram-reels","tag-tiktok","tag-youtube","tag-youtube-music","tag-youtube-shorts"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.muratyalcin.com.tr\/blog\/wp-json\/wp\/v2\/posts\/2509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.muratyalcin.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.muratyalcin.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.muratyalcin.com.tr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.muratyalcin.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=2509"}],"version-history":[{"count":1,"href":"https:\/\/www.muratyalcin.com.tr\/blog\/wp-json\/wp\/v2\/posts\/2509\/revisions"}],"predecessor-version":[{"id":2511,"href":"https:\/\/www.muratyalcin.com.tr\/blog\/wp-json\/wp\/v2\/posts\/2509\/revisions\/2511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.muratyalcin.com.tr\/blog\/wp-json\/wp\/v2\/media\/2510"}],"wp:attachment":[{"href":"https:\/\/www.muratyalcin.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=2509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.muratyalcin.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=2509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.muratyalcin.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=2509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}